David Bashford's Blog

Archive for May, 2012

Google report : Social is Working for European Enterprises

by on May.25, 2012, under Social Business

A new report sponsored by Google indicates that adoption of social tools and realisation of business benefits is firmly underway in Europe. The report by branding agency Millward Brown is based on a poll of 2,700 professionals in France, Germany, Italy, the Netherlands, Spain, Sweden and the UK.

The report found that high-growth companies (more than 10 percent growth in 2011) are making the greatest use of social tools, with 81 percent of them reporting that these tools have significantly impacted growth. Not only were those at high performing companies more likely to use social tools, but the highest performing individuals were also more likely to adopt enterprise social. Senior managers, somewhat surprisingly, were also more likely to be using social tools than more junior employees.

Other findings:

  • 86 percent of frequent users have recently been promoted, compared to 61 percent of non- users.
  • Frequent users are happier in their jobs with 38 percent claiming to be highly satisfied compared to 18 percent of non-users.
  • Senior managers who report using social tools, claim they are already improving productivity (76 percent), knowledge sharing among dispersed teams (79 percent) and the ability to quickly find information (72 percent).
  • 76 percent of senior managers believe businesses that embrace social tools will grow faster than those who ‘ignore’ the technology, and 53 percent believe that businesses will not survive unless they embrace social

You can download the full report free here


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