David Bashford's Blog

Archive for November, 2011

Systems of Engagement: Geoffrey Moore

by on Nov.04, 2011, under Technology

Geoffrey Moore, author of ‘Crossing the Chasm’ and co-author of ‘The Future of Work: A New Approach to Productivity & Competitive Advantage’ talks about creating the new business core and the new form work has taken thanks to the Internet and emerging technology.

Technology has helped create new ways of working. Geoffrey says that one new investment will be in Systems of Engagement, which is designed to make engaging with and communicating with your clients, consumers, and your team of employees much faster and easier. Think of the communication systems within Facebook and Twitter. That’s what in store for business. While this isn’t a huge area of IT right now, it promises a huge return on investment.

The future of work is no longer in the future. In fact, we don’t need to look too far to see new future of work operating models already in practice, for many of them are currently hiding in plain sight. In certain pockets of industry, the future of work is thriving, and the organizations that have embraced it are currently among the performance leaders in their industries.

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